About Matrix Key Systems
Hello, I'm Stuart Webb, founder of Matrix Key Systems, with 26 years industry experience and a certified Master Locksmith (MLAA #5112) since the age of 20. Back in 2008 I was on the ABC's The New Inventors program showcasing a development to pin-tumbler locks that allows YOU to change your own locks. "Lost, stolen and missing keys are no longer a costly headache. Best of all, it adds only a few cents to the manufacturing cost, so why would anyone buy a lock without the Matrix advantages?"
Fast-forward 10 years to 2018. My vision for the locksmith industry to embrace the product failed miserably. My attempts at Asian mass-manufacturing nearly sent me broke. I've learnt enough about marketing to know how evil it is (seriously, we get tricked every day). Australian government red-tape is some of the worst in the world. E-commerce doesn't work for what we do (hence this new simple site). And social media, well, enough said.
However, in that 10 years I have also made some great friends and clients. Many of them in this little NSW country town called Tenterfield (yes from the saddler song); but also right around Australia, and even overseas including the Kuwait government, Etihad Airways, and the US Army.
Why do they come? Simple. Changing their locks is now a cheap, simple, quick process. No longer do they have to pay locksmiths to "rekey" locks every time a key goes missing. That is the single biggest problem with mechanical locks, and the main reason massive dollars are spent on swipe cards and the like.
We are a small team of technical recluses that work hard when the work is on, and then strap tents to our pushbikes and ride off into the sunset when we get through it. We often go on installation 'holidays' together, and take our bikes, tents and families with us. We don't employ marketing or sales staff, simply because there's enough bullshit in this world, and we enjoy straight-up facts.
Our sole business is key and lock systems, that's all we do, from end to end, we design, manufacture, install, and manage them into the future. I get to deal personally with every client, and I'll probably even assemble some of your locks. "Growth" is a word you hear often in business, but it's something I strive to avoid. We are a boutique lock manufacturer servicing our niche. I like what we do, and how we do it. More work, more staff, bigger premises, longer hours.... no thanks. We prefer a work/life balance that keeps us enjoying life and work. Shouldn't everyone?
And the winner is... you! You did enough research to find us, without us spending money on marketing (or business suits), which makes our pricing unbeatable. And by now you probably realise that our product is also unbeatable. Well done you.
I look forward to meeting you. Stuart.